{"id":311,"date":"2017-08-29T18:53:27","date_gmt":"2017-08-29T08:53:27","guid":{"rendered":"https:\/\/www.icieducation.co.uk\/blog\/?p=311"},"modified":"2023-02-20T03:44:01","modified_gmt":"2023-02-19T16:44:01","slug":"exploring-the-rapid-expansion-of-the-uks-sports-and-nutrition-industries","status":"publish","type":"post","link":"https:\/\/icieducation.co.uk\/blog\/exploring-the-rapid-expansion-of-the-uks-sports-and-nutrition-industries\/","title":{"rendered":"Exploring the Rapid Expansion of the UK\u2019s Sports and Nutrition Industries"},"content":{"rendered":"

\"International<\/p>\n

The UK sports and nutrition supplements sectors are growing rapidly, bringing with them an abundance of opportunities for entrepreneurs and job seekers. If you\u2019re looking to enter the field by starting your own business or by working as an employee, you\u2019ll want to know about the key trends shaping these industries in the coming years. These top trends reveal an industry that\u2019s likely to grow both by volume and product\/service range in the coming years.<\/p>\n

1. Sports nutrition products: going mainstream<\/h2>\n

Protein powders, muscle milks, energy gels, and protein powders are some of the niche products traditionally used by bodybuilders and athletes, but today, they\u2019re basically mainstream. As an indication of sports nutrition\u2019s increasing hold over the everyday consumer, a study found that almost 24%<\/a> of all Britons had used a sports nutrition product in a given three-month period. This figure rose to 42% for men aged between 16 and 24. Sales of sports nutrition products leapt from \u00a352 million in 2013 to \u00a366 million in 2015.<\/p>\n

Among consumers who bought these products, nearly half (47%) stated the products were part of their everyday diet. Consumption tended to be the most concentrated among younger consumers and high-income earners, and 31% of those with household incomes of over \u00a350,000 had consumed sports nutrition products in the given three-month period. Younger consumers and higher earners tend to be enthusiastic exercisers. The lifestyle-user trend underscores the shift away from exclusive use by athletes and bodybuilders to use by the mainstream.<\/p>\n

High-protein focus<\/strong><\/h3>\n

The focus of this trend has been on protein enrichment, with the two top sports nutrition products being protein based. Protein bars and protein powders tend to have the same level of market penetration, with around one in 10 UK consumers having consumed either during the given three-month period.<\/p>\n

Food and drink products with high-protein claims are also rising dramatically in the UK. For consumers, reasons for choosing high-protein products include good health, staying full for longer, and to lose or maintain weight. Consumer say they\u2019re interested in possible high-protein products like high-protein prepared meals and protein powders you can add to meals.<\/p>\n

These trends suggest there\u2019s a lot of opportunity for those with qualifications in nutrition<\/a> to enter the market as an entrepreneur or an employee. For example, given growing consumer interest in high-protein products and other sports nutrition goods, businesses in the field might be looking to expand their research, sales, and operations departments. With a qualification in nutrition<\/a>, you could excel in marketing and sales, business development, or even product research and development.<\/p>\n

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\n Find Nutritionist<\/strong> Courses with ICI<\/strong>\n <\/div>\n
Learn More<\/div>\n <\/a>\n <\/div>

2. Demand for more choice and personalised approaches<\/h2>\n

Research suggests consumers are taking charge of their own health and weight management, with growing demand for personalised approaches to wellness. Whether it\u2019s the category of sports nutrition, weight management, or healthful snacking, consumers want clean, plant-based products, preferably made using healthy fats and proteins. Trends within the demand for personalisation and more choice include the following:<\/p>\n